I design and bring to market complex digital products in the fields of innovation, AI, and emerging technologies

Product Innovation Manager

I work at the intersection of business, technology, and user experience to transform ideas, processes, and complex systems into viable, usable digital products that are ready to evolve. I am a Product Innovation Manager with a hybrid background in digital product, UX strategy, product discovery, functional definition, and delivery, specializing in projects involving generative AI, machine learning, HealthTech, digital identity, SSI/Web3, and blockchain.

+8 years of experience · R&D and innovation · Artificial Intelligence · SSI/Web3 · Enterprise

What I do

Product and Innovation · Strategic UX · Applied AI · SSI · Functional Delivery

I help turn complex requirements into actionable digital products by combining discovery, functional definition, strategic UX, and support through the delivery process.

Design & Product Definition

I turn ideas, business needs and user pain points into functional specifications, actionable backlogs and clear product decisions, helping define feasibility, scope and open questions before development begins.

Research

Workshops

User Story Mapping

Priorization

UX Strategy in Complex Systems

I design user experiences aimed at simplifying complex processes and facilitating adoption of the solution. I iterate on the design based on user feedback and business KPIs.

User experience

Wireframes

User Journeys

User research

Applied innovation

I work on projects involving emerging technologies, from products powered by agentic AI to applications based on SSI, digital identity and verifiable credentials.

Machine Learning

LLMs

Agent Ai

Generative AI

SSI

Trazeability

Web3

Delivery & Product Evolution

I work closely with the teams during the technical implementation phase, leading the delivery process. I oversee the handover to the client, after first validating the system through functional QA testing. I work on implementing pilot projects and transitioning them to production environments.

Delivery

Functional QA testing

Pilots

Stakeholders validation

How I work

Within the team, my focus is on reducing uncertainty by ensuring that features are grounded in the value they bring to the business. To do this, I work closely with the technical team until we achieve technical feasibility for the idea.

01

Understanding the context

Users, Business, Constraints, Stakeholders, and Technology.

02

Structuring the solution

Journeys, Workflows, Functional Architecture, Scope, and Priorities.

03

Design for Adoption

Wireframes, User Personas, Interface Design, Prototypes, and Validation.

04

Accompany delivery

Backlog, Team Coordination, Functional QA, Pilots, and Evolution.

Featured Projects

A selection of projects in which I have worked on defining, implementing, and developing complex digital products in the fields of innovation, AI, digital health, interoperability, and emerging technologies.

Solución clínica de telemonitorización
Ecosistema de SSI
Servicio de trazabilidad
Tokenización de ayudas
Plataforma de atención social

About me

Macarena Torralba García Product Innovation UX Strategy IA & Emerging Tech Fotografía de perfil

I am a Product Innovation Manager specializing in UX design and functional definition.

My career began in interface design and evolved into product design. I have worked on projects where the main challenge was not just designing an interface, but understanding complex systems, aligning multiple stakeholders and interests, and turning ambiguous needs into viable solutions.

I excel particularly in the early stages of product development and in innovative environments, focusing on discovery sessions, functional analysis, research, user journeys, prototype design, backlog definition, and product validation. I have a strong visual sensibility, but my focus is on designing products that work in real-world contexts. I have worked on projects involving Artificial Intelligence, healthcare environments, solutions based on self-sovereign digital identity, blockchain tokenization, and process transformation alongside technical teams, business stakeholders, and end users.

Highlights

8 years of experience

Product

UX

Innovation

Artificial Intelligence

SSI & Web3

Health Tech

Discovery

Delivery

Research

PhD in Art & Heritage

Insights

Lessons learnt from years of working in digital product development, strategic UX, applied AI and innovation, drawn from real-world experience on complex projects.

Diseñar con IA exige ahora más que nunca criterio
Diseñar para datos sensibles: UX cuando no todo puede ser visible
Los espacios de datos no son repositorios: son reglas de juego
EUDI Wallet: de la innovación a la infraestructura de confianza europea

When are we going to talk?

If you have a digital product, an innovation initiative, or a complex challenge where business, UX, and technology need to come together, let’s talk. I’m particularly skilled in the fields of applied AI, health tech, digital identity, interoperability, and emerging technologies.

Macarena Torralba

Product Innovacion · UX Strategy · IA & Emerging Tech

Defining and bringing to market complex digital products at the intersection of experience, technology, and innovation.